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Phil Ingram
Aug 11, 20243 min read
Revolutionising Loyalty: meed’s Go-To-Market Strategy
We designed our go-to-market (GTM) strategy to disrupt the saturated loyalty market by putting consumers first. Here’s a summary of how we p
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Phil Ingram
Aug 4, 20244 min read
meed's Web3 Loyalty Strategy
At meed, we believe Web3 has a vital role to play in the future of customer engagement. In fact, we believe it will be the most...
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Phil Ingram
Jul 29, 20242 min read
Web3 and Loyalty Programs: A Simplified Overview
The rise of Web3 has brought new technologies and ideas that could change many industries, including customer loyalty programs. However, foc
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Phil Ingram
Jul 21, 20244 min read
Rethinking Loyalty Programmes: The Efficacy of Anonymised Behavioural Data
Loyalty programmes have become a cornerstone of customer relationship management (CRM) strategies in today's digital landscape.
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Phil Ingram
Jul 18, 20242 min read
The Story Behind meed’s New Tagline: "The Loyalty People Want"
meed's new tagline, "The Loyalty People Want," captures our essence. It recognises consumers' frustrations and offers a vision of a seamless
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Phil Ingram
Jul 15, 20243 min read
The Loyalty Paradox: Why More Programs Doesn't Increase Customer Engagement
In the relentless (but completely understandable) pursuit of customer retention, merchants have turned customer loyalty programs into a...
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Phil Ingram
Jan 8, 20242 min read
A Loyalty Program in 60 Seconds or Less
We’ve spent the past year talking to independent retailers. From coffee shops to boutique clothing stores, we have asked this question:
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Phil Ingram
Oct 10, 20234 min read
Super Vouchers - meed’s Secret Sauce
One of the most exciting things about the meed platform (yes, the brand is lowercase) is what we call the Super Voucher. This innovation...
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